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2024年下架200多万应用！开发者如何破解合规危机？

Rebecca Yu - Tenjin
Rebecca Yu

3 月 19, 2025

根据Google在1月底发布的《2024年Google Play&Android应用生态系统安全》 报告 ，2024年平台下架或移除的违规应用达236万款，封禁了15.8万个开发者账号，整治力度较2023年的228万款下架量有所增加。 面对日益严格的审核环境，开发者如何应对这一合规压力？ 

Google SDK index explained

图片来源：《2024年Google Play&Android应用生态系统安全》报告（2025 年 1 月）。 谷歌安全报告

Tenjin已正式成为 Google Play SDK Index 认证的分析类目服务商，今后将为开发者提供了合规避坑指南，帮助大家更好地应对合规挑战。

这一举措对移动开发者具有重大意义。

透明度与合规性双重保障

Google Play SDK Index是Google为开发者提供的高效SDK筛选平台，旨在帮助开发者快速识别安全可靠的SDK。 Tenjin加入该名单，意味着它在数据收集、隐私保护及安全方面，已经完全符合Google的指导要求。

开发人员在SDK成至App之前，可借助SDK Index，排查SDK是否存在已知问题或违反政策的情况。

精准洞察性能与稳定性

Google Play提供有关SDK版本迭代、市场采用率以及各类反馈问题的深度分析。

Google Play数据安全红线

SDK Index清晰展示SDK收集的数据类别，帮助移动开发者满足Google Play的数据透明度要求。

总之，如果您是一名移动开发人员，可放心集成Tenjin SDK并进行数据分析，因为我们获得了Google Play官方认可，不仅全面遵循平台政策，还能清晰记录实践数据，能帮助您开拓更广阔的市场版图。 

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Growth Analytics vs. Product Analytics: What’s the Difference?

Sunny Cha

Growth Analytics vs. Product Analytics: What’s the Difference?

We often get asked how Tenjin compares to analytics companies such as Mixpanel, Amplitude, deltaDNA, and others. The short answer is that the best way to describe those other analytics solutions is as product-centric tools, while Tenjin can best be categorized as a growth-centric tool. What do we mean by product vs. growth analytics? Product-centric...

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The Paid Marketing Conversion Funnel

Chris Farm

The Paid Marketing Conversion Funnel

In my last few meetings with small developers who want to learn about paid User Acquisition, we talked about the paid marketing conversion funnel. It seems like a simple concept at the outset, but when marketers first start buying installs it’s probably the most important concept to understand. Here’s a slide that sums up the...

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IDFA Sends All Zeros on iOS 10 Devices

Chris Farm

IDFA Sends All Zeros on iOS 10 Devices

A few months ago, Apple announced that iOS 10 will send all zeros for itsadvertisingIdentiferfield when the device’s user sets their limit ad tracking flag toON. According to Tenjin’s aggregate records, this represents ~15% of devices where IDFA will not be unique for a specific device. As I noted in my last post about cookies, the...

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Pay Attention to These Overlooked Mobile Metrics!

Sunny Cha

Pay Attention to These Overlooked Mobile Metrics!

High-level KPIs like ARPU and retention are great for getting a big-picture view of your mobile app’s health, but while they might suffice for an executive summary, developers tasked with moving the needle every day know the value of digging deeper. We put together a list of some valuable and overlooked KPIs that are driving...

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Tenjin DataVault: a marketing infrastructure as a service.

Sunny Cha

Tenjin DataVault: a marketing infrastructure as a service.

Tenjin is proud to announce DataVault, a professional, fully managed, direct access SQL Data Warehouse for all your marketing needs. It’s a big step to democratizing mobile app business infrastructure. App developers commonly build business infrastructure once their mobile app shows promise. This is distracting. Tenjin can offload this infrastructure work with DataVault, allowing developers to...

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Building for the Marketing Scientist

Chris Farm

Building for the Marketing Scientist

As marketing goes digital, it starts to share a lot of common ground with data science. At Tenjin, we are seeing people with backgrounds in these two seemingly distinct fields, marketing and data science, emerge with a new role: the “Marketing Scientist”. There are two main drivers for the rise of the Marketing Scientist: These two...

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