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Growth FullStack——移动营销人员的自动化数据管道

Roman Garbar

9 月 1, 2022

我们很高兴地宣布 Growth FullStack 的下一篇章。 早在 2021 年，Tenjin 和 GameAnalytics 就推出了一个新平台，使移动营销人员能够在日益以隐私为中心的行业中追求他们的营销分析目标。

现在，是时候通过自动化营销数据管道- Growth FullStack，将其提升到一个新的水平了。 UA 经理可以访问该平台并开始自己构建管道——只需点击 10 次，数据管道即可就绪！

为什么这很重要？ 这是因为，广告商越来越需要整合来自多个来源的数据以获得业务洞察力。 数据管道从多个来源引入原始数据，并将其移动到您选择的目的地进行存储和分析。 如果在没有我们新的自助服务应用程序的情况下，这通常需要工程团队的帮助。

首次数据同步完成后，用户可以免费试用该应用 14 天，没有任何附加条件，您只需要一封电子邮件。

立刻免费注册吧！

让我们开启使用自助服务应用程序的旅程

1）选择你的数据与来源

您可以通过选择数据源开始创建您的第一个 stack，选项包括：

您一次最多可以选择 2 个数据源。

如果应用程序上尚未提供您所需的数据堆栈，您可以 询问此处，而无需支付任何额外费用。

接下来，您还可以选择要收集的数据（例如来自 Applovin 的用户收入或广告展示收入、来自 Tenjin 的每日广告收入和 SKAdNetwork 指标等）。

以上图片显示了用户在选择数据源后获得的数据选择

以上图片包含 Tenjin 可用数据选择的完整列表

2）选择数据目的地

一旦您选择了要加载数据的数据目标，您的 stack 就准备好了。

应用程序中的数据目的地选项包括：

以下数据目的地可按需提供：

3）启用你的BI

该平台不仅仅是简单地从各种数据源加载原始数据。它还在 Metabase, Tableau, Google Data Studio 等工具中提供各种BI 模板，供您直接连接到数据仓库，以及高级分析用例，例如预测平台上用户的 LTV。

以下是他们提供的匿名仪表板模板中一些需求量很大的用例列表：

Growth FullStack 每周都会增加新的用例和集成

以下是上个月添加的 Growth FullStack 的一些新集成列表：

  • Apple’s App Store
  • ironSource Publisher
  • Unity ILRD
  • Unity Monetisation
  • Unity Site ID x Country x Spend
  • Applovin Site ID x Country x Spend
  • TikTok Site ID x Country x Spend
  • Mintegral Site ID x Country x Spend
  • Vungle Site ID x Country x Spend

了解 Growth FullStack 如何解决您的营销挑战

移动营销从来都不是一件容易的事，但在过去的几年里，对于那些没有资源获取数据的人来说，这变得非常可怕。而Growth FullStack 解决了这个问题。

借助 Growth FullStack，移动营销人员无需等到他们的开发团队有时间集成新的 API 来解决新的营销挑战。 他们现在只需点击几下就可以自己完成。

您想了解 Growth FullStack 是否可以解决您的营销挑战吗？

立刻免费注册吧！

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