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How to use Python for Mobile Marketing: ASO Keyword Research & Spying on Competitor Ads on Meta

In this post, Sven Jürgens shows you exactly how to build your own keyword and ad spy tools using Python, step by step, even if you’ve never coded before. Here’s what’s in this post: Getting your app noticed in crowded app stores or running effective ads requires more than luck. Luckily, with tools like Python,…
Ad Monetization in Mobile Games – Benchmark Report 2025

Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether…
Scaling 100+ Mobile Games: How PSV Game Studio Uses Tenjin to Fuel Their Growth

We sat down with Zoriana Omelchuk, Chief Marketing Officer (CMO) at PSV Game Studio, to hear what she loves most about Tenjin. In the interview below, she gives us a behind-the-scenes look at how her team uses the Tenjin dashboard to scale over 100 apps. You’ll learn:1. The key metrics and KPIs PSV tracks in…
Advanced Mobile Measurement: Unlock Better Meta Insights with Tenjin

With the addition of Advanced Mobile Measurement (AMM) support, Tenjin will make it possible for advertisers to access granular insights from their Meta campaigns. This integration delivers deeper attribution data across Facebook, Instagram, and other Meta platforms, helping marketers optimize performance and make smarter decisions based on reliable information. TL;DR Meta is re-enabling AMM reporting….