Advanced Mobile Measurement: Unlock Better Meta Insights with Tenjin

With the addition of Advanced Mobile Measurement (AMM) support, Tenjin will make it possible for advertisers to access granular insights from their Meta campaigns. This integration delivers deeper attribution data across Facebook, Instagram, and other Meta platforms, helping marketers optimize performance and make smarter decisions based on reliable information.

TL;DR

Meta is re-enabling  AMM reporting. Tenjin will be able to share attributed last touch information in non-aggregated form with advertisers who have signed Meta’s AMM terms. If you are interested in signing Meta’s Advanced Mobile Measurement Terms, you can do so via this link.

What’s Changing?

As part of Facebook’s Mobile Measurement Partner program, Tenjin receives last touch information that is associated with a conversion (app install).

Once advertisers sign AMM terms with Meta that will enable us to provide this last-touch information back to you in non-aggregated form, as long as you have signed the terms with Meta.

Please note, in order to access/accept the Advanced Mobile Measurement Terms, Administrator role for a Meta App  is required. 

What does it mean for me?

Meta advertisers working with Tenjin will be  able to access non-aggregated last-touch attribution data. 

This update will enable app advertisers to measure ad performance more precisely within their own analytics and business intelligence tools,  with inclusion of attributed Meta ads data in MMPs’ row level reporting. This will enable advertisers to make enhanced data-driven budget and allocation decisions for their campaigns on an ongoing basis. 

This change does not impact the data we receive from Meta as part of our partnership. Therefore, we do not expect app campaign performance to change. The only change is that if you sign the AMM terms you will now have access to non-aggregated conversion data for measurement.

We’re excited to bring this enhanced level of control to your Meta campaign measurement. By enabling access to non-aggregated attribution data, Tenjin empowers you to make more informed decisions and unlock new optimization strategies for your app growth. If you have any questions or would like guidance on signing Meta’s Advanced Mobile Measurement Terms, our team is here to help—just reach out to support@ghostwhite-antelope-160361.hostingersite.com.