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Product Updates

  • Tenjin Announces Early Support for Google Ads’ Integrated Conversion Measurement

    Roman Garbar

    Tenjin Announces Early Support for Google Ads’ Integrated Conversion Measurement

    Tenjin is excited to announce upcoming support for Google Ads’ Integrated Conversion Measurement (ICM). This new integration will empower Tenjin users to achieve enhanced reporting for iOS and Android App campaigns by leveraging privacy-preserving technologies like, on-device conversion measurement. App platform updates and evolving privacy regulations have made it increasingly difficult to gain a complete...

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  • Tenjin Joins Meta’s Mobile Measurement Partner (MMP) Program

    Roman Garbar

    Tenjin Joins Meta’s Mobile Measurement Partner (MMP) Program

    We’re thrilled to announce that Tenjin has officially joined  Meta’s Mobile Measurement Partners (MMP) program, a significant milestone in our 10-year journey of empowering mobile publishers.  What Does Meta’s MMP Status Mean for You? As an official MMP, Tenjin is now recognized as an official partner for mobile app attribution and analytics. This means Tenjin...

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  • TikTok Advanced Dedicated Campaigns are now available for Tenjin users

    Roman Garbar

    TikTok Advanced Dedicated Campaigns are now available for Tenjin users

    Advanced Dedicated Campaigns (ADC) are now available for Tenjin customers on TikTok for Business. ADC enhances your ability to optimize iOS campaigns on TikTok, providing improved performance and advanced reporting features. What is ADC? ADC is a campaign type offered by TikTok that enables advertisers to maximize their performance on iOS devices. With advanced optimization...

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  • Mobile App Retention Explained: Absolute vs. Relative

    Tabarak Paracha

    Mobile App Retention Explained: Absolute vs. Relative

    As a mobile app developer or marketer, Day 1 retention is one of the most crucial metrics to understand the success of your mobile app or game. Understanding the difference between absolute vs. relative retention can be a game-changer for your user acquisition, publishing, and analytics strategies. Yet, many mobile publishers aren’t fully aware of...

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  • Tenjin Becomes One of the First MMPs to Support TikTok’s Self-Attribution Switch

    Roman Garbar

    Tenjin Becomes One of the First MMPs to Support TikTok’s Self-Attribution Switch

    TikTok introduces the TikTok Self-Attribution Network. We are proud to be one of the first MMPs to support this shift. Tenjin will help you set up automatically. For the migration, please inform your TikTok sales lead and ask to be added to the SAN allowlist.You can expect to receive an email and an in-platform notification...

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  • Flutter SDK Plugin for Attribution: The latest addition to our list of supported SDKs

    Tabarak Paracha

    Flutter SDK Plugin for Attribution: The latest addition to our list of supported SDKs

    We are thrilled to announce the launch of the Flutter Tenjin Plugin! This powerful addition to our suite of supported SDK plugins unlocks the potential of cross-platform development by seamlessly integrating Tenjin’s robust analytics features into Flutter applications. With the Flutter Tenjin Plugin, developers can now harness the full potential of Tenjin’s attribution and analytics solutions while...

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