In this post, Sven Jürgens shows you exactly how to build your own keyword and ad spy tools using Python, step by step, even if you’ve never coded before. Here’s what’s in this post: Getting your app noticed in crowded app stores or running effective ads requires more than luck. Luckily, with tools like Python,...
We sat down with Zoriana Omelchuk, Chief Marketing Officer (CMO) at PSV Game Studio, to hear what she loves most about Tenjin. In the interview below, she gives us a behind-the-scenes look at how her team uses the Tenjin dashboard to scale over 100 apps. You’ll learn:1. The key metrics and KPIs PSV tracks in...
In this article, Andre Kempe, Founder of Admiral Media, discusses the ins and outs of TikTok advertising for mobile apps. Here’s what he explores: -Why TikTok Ads?-What common challenges do advertisers face on TikTok?-How do TikTok campaigns differ from Meta (Facebook/Instagram) campaigns?-What exactly are Spark Ads, and why do they matter?-What are some best practices...
In this case study, we take you through how ZPLAY, a leading Chinese mobile game publisher, used Tenjin to achieve: About ZPLAY Founded in Beijing, ZPLAY is a leading global mobile game publisher with millions of downloads around the world. The company has expanded its presence across multiple regions, with a portfolio of globally recognized...
In this post, we delve into the latest data, trends, and insights that showcase the state of mobile gaming in Brazil in 2025. Drawing from exclusive industry reports, and insights from a leading local expert, we’ll explore the factors driving this remarkable growth, and the unique characteristics of the Brazilian gaming market. The State of...
As a mobile app developer or marketer, Day 1 retention is one of the most crucial metrics to understand the success of your mobile app or game. Understanding the difference between absolute vs. relative retention can be a game-changer for your user acquisition, publishing, and analytics strategies. Yet, many mobile publishers aren’t fully aware of...
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