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Marketing Analytics That Help You Scale Your Mobile App With Ease

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The latest “Ad Monetization in Mobile Games – Benchmark Report 2025” is here!

This report includes market share data for ad monetization channels and countries, based on a sample from Tenjin, as well as the average eCPM benchmark with a breakdown per country and format, based on data from CAS.AI.

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Mobile Marketing Analytics that Save Your Advertising Budget

Unlock the power of mobile attribution & app analytics with our end-to-end measurement capabilities.

Mobile Attribution

The ultimate growth engine for mobile apps

Seamlessly identify and double down on the best users and advertising channels for your app with Tenjin’s mobile attribution.

ROI Dashboard

Maximize ROI with a unified view of ad spend and revenue

Tenjin’s user-friendly dashboard enables you to identify the channels and users that are bringing you the highest ROI at a glance.

Ad Monetization Suite

All the tools you need for hybrid monetization at your fingertips

Tenjin’s Ad Monetization Suite provides an unparalleled set of tools for mobile publishers that choose to monetize via showing ads in their apps.

Marketing Data Warehouse

Unlock an unlimited number of use cases with DataVault

DataVault provides quick, reliable, and cost-effective access to marketing data that is usually only available for enterprise level companies.

Cost Aggregation

View costs across different countries, and platforms

Automation

Effortlessly streamline, optimize, maximize

LTV Prediction

Take the guesswork out of your user acquisition

Data Pipelines

Streamline your data without hiring a data team

Fraud Prevention

Block mobile ad fraud in real-time with Tenjin

Integrated Partners

View costs across different countries, and platforms

Kooapps' journey from from indie studio to major publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

8x Revenue Growth
3x LTV increase

Chun-Kai Wang Co-founder & CEO at Kooapps

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

20% increase in ROAS
35% Portfolio LTV (cross-promo) uplift

Alex Kozachenko Co-founder & CEO at HyperBeard

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

60 hours per month of co-founder’s time saved
60% ARPDAU uplift

Light Nguyen Co-founder at YOMI studio

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

33% increase in Day 7 ROAS
24% increase in Day 3 LTV

Kasuga Yachi Marketing Section Manager at Tokyo Tsushin

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

Leading in Mobile Marketing Analytics

For over 10 years, Tenjin has stood as a beacon of innovation and success in the realm of Mobile Marketing Analytics.

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#Reports
Ad Monetization in Mobile Games - Benchmark Report 2025

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Ad Monetization in Mobile Games - Benchmark Report 2025

Introduction Earnings from showing ads in mobile games have seen better years, but despite the challenges, ad revenue opportunities remain strong. More and more game publishers are increasingly adopting “hybrid monetization” – a mix of in-app advertising (IAA) and in-app purchases (IAP). While experts continue to debate the realistic ratio of IAA to IAP, whether...

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#Best_practices

#Case_Studies
Scaling 100+ Mobile Games: How PSV Game Studio Uses Tenjin to Fuel Their Growth

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Scaling 100+ Mobile Games: How PSV Game Studio Uses Tenjin to Fuel Their Growth

We sat down with Zoriana Omelchuk, Chief Marketing Officer (CMO) at PSV Game Studio, to hear what she loves most about Tenjin. In the interview below, she gives us a behind-the-scenes look at how her team uses the Tenjin dashboard to scale over 100 apps. You’ll learn:1. The key metrics and KPIs PSV tracks in...

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#Reports
Advanced Mobile Measurement: Unlock Better Meta Insights with Tenjin

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Advanced Mobile Measurement: Unlock Better Meta Insights with Tenjin

With the addition of Advanced Mobile Measurement (AMM) support, Tenjin will make it possible for advertisers to access granular insights from their Meta campaigns. This integration delivers deeper attribution data across Facebook, Instagram, and other Meta platforms, helping marketers optimize performance and make smarter decisions based on reliable information. TL;DR Meta is re-enabling AMM reporting....

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#Best_practices

#Mobile_Marketing_Trends
TikTok Ads for Mobile Apps: Spark Ads and Best Practices for Creatives

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TikTok Ads for Mobile Apps: Spark Ads and Best Practices for Creatives

In this article, Andre Kempe, Founder of Admiral Media, discusses the ins and outs of TikTok advertising for mobile apps. Here’s what he explores: -Why TikTok Ads?-What common challenges do advertisers face on TikTok?-How do TikTok campaigns differ from Meta (Facebook/Instagram) campaigns?-What exactly are Spark Ads, and why do they matter?-What are some best practices...

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